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Project

Kilinga Bacanora

ELEVATING THE CRAFT OF
BACANORA MAKING

Helping a distilled agave company in Sonora, Mexico define its purpose and take its place on the international stage.

THE CHALLENGE

Articulate Kilinga’s purpose and draft a strategic roadmap to help the company grow and export its product globally.

THE OUTCOME

Helping a once forbidden agave distilled alcohol find its place in the world with a unified vision as the foundation for a new brand identity, packaging, campaign strategy, and a partnership with The Beverage Agency, Colangelo and Jenna Reback.

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