Clients ←

Ethel

The precision is provided by knowledge and fine taste in floral arrangements. Small details that make a significant difference. Close attention to composition, color, and scent. In Ethel, the floral commerce is upgraded to craftsmanship work.

Ethel is a floral design studio for events and special occasions, located in Culiacán, Mexico.
Starting with the beauty and stringency of botany, this brand comes to contrast the standard visuals of flower shops while still feeling traditional and intimate. The inspiration behind this brand is centered around the life of a person you can trust for their good taste and knowledge, their trajectory, and work. That person is Ethel. Ethel is your dedicated florist who can embellish the everyday life of their customers with experience and inspiration.

Branding

THE CHALLENGE

To create a brand that evokes personal expression and unique aesthetic through floral design while helping its founders turn their passion for floral design into a career.

THE OUTCOME

Naming, brand identity, and packaging for a premium botanical decoration service.