Kilinga Bacanora

Brand World: Key insights

1 — Captivate whoever drinks it. Enchant the consumer's mind through smell and taste.
2 — Offer a new experience in the world of spirits, using the incredible history of Bacanora to back it, and at the same time representing it from an original, mysterious and attractive perspective.

Brand Story: What is
kilinga Bacanora?

The spirit of sonora

“Sonora looks like a country. Extensive like Uruguay, but with the shape of an extended water tortilla, or an infinite starry sky beautified with plains and mountains, desert and beach, shrimp and deer. Percherón and sobaquero state: to go all over it requires a life, to write about it two.”
Jorge Pedro Uribe Llamas — Novísima grandeza mexicana

Lo nuestro: what is ours

300 years ago the Opatas, the three indigenous peoples in the mountainous northeast of Sonora tasted the spicy, caustic alcohol, and named it Baacanori. Baa meaning water. Canori meaning Chiltepín, a wild pepper variety spread by wild birds in the Sonoran desert. Not mezcal. Not tequila. The native spirit of Sonora, Kilinga Bacanora may only be made here, in our desert home.

LO PROHIBIDO: THE PROHIBITION

“Serious, tall, thoughtful, tenacious, disciplined, the Guaymense Plutarco Elías Calles, the enemy of the mountains, the one who turned wine into poison, labeled Bacanora into the cause of havoc, of prison, and death. The festive took on a clandestine taste, the taste of pineapple mixed with fear, courage and mourning for those who died for doing it, or for those who did well, jail for three or four days without eating, the effort for each one of the bottles that ended up in the wrong hands, in the corrupt mouths of the police, who after hanging or imprisoning, rinsed their saliva in their own sins.”
Fernanda Ballesteros, author — Bacanora: Forbidden water from a stretch of desert.

“I tried Bacanora around 14 years ago at a time where the state’s governor used to organize horseback rides throughout the northern Mexican state of Sonora. The first Bacanora I tried was distilled on a patio and had a very strong flavor. That made me go on a search for the best Bacanora ever made. I tried more than 40 different types of Bacanora from every corner of the Sonoran mountains and none of them met my expectations. So I decided to make my own. This land where I grew up in, the land that gave me and my sisters a happy and carefree childhood, became the land of my dreams in my adulthood.”
Rodrigo Bojorquez Bours — Founder and Maestro Bacanorero

WHY BACANORA?

Refreshingly drinkable, poignantly different, it’s a sensuous potion that will entice, tantalize, and allow you to lose yourself and make you believe.

WHY NOW?

It is time to bring to life Bacanora’s unconventional allure to the world, so people can discover and distinguish it from tequila, mezcal and other agave spirits.

Creative Concept:
It Begins With Kilinga

Let’s talk about new beginnings. From friends gathering- to the start of a new relationship.
Let’s talk about the beginning of the Bacanora trend.

It begins with Kilinga: our inspiration and the heart of our family. From seed to sip, Kilinga Bacanora is crafted to make her proud. Kilinga is “La Señora’s” nickname: qué linda, how lovely. Her passion, joy for life and relentless pursuit of excellence are all reflected in her namesake.

In art, literature, and dreams, the desert symbolizes purification. A return to the true essence. Double distilled and crystalline, Kilinga Bacanora brings this metaphor to life. #Kilinga #KilingaBacanora #LoNuestro

Brand Identity & Packaging

BEFORE & AFTER

Kilinga’s Brand Identity and Packaging reflect untamed beauty, wilderness, and the irrepressible in a collage. It satisfies the need to explore both outward and inward. To be challenged and stimulated, but also to experience awe and pleasure.

The vast majority of the beverage industry brand graphics are male driven. We thought it would be interesting and valuable to exalt the feminine perspective of the brand and the desert via the mysterious collage and the Kilinga persona.

The bottle is distinctive among the rest of the agave spirit brands because of its long and curvaceous silhouette; traits which are traditionally related to more floral or sophisticaded spirits such as gin or champagne.

To complement our exploration of all things elegant and sophisticated, a golden capsule was chosen for the bottle neck, as well as an exquisite paper and luxury finishes for the printed label.

The desert can be an unforgiving place of extreme conditions, but it can also be a place of great, hidden beauty. We chose the most colorful of its flowers and plants to build the brand’s graphic catalogue.

The intention behind creating the brand was always to breathe a new life into the rustic character of northern Mexican culture, full of unexpected textures and what could be referred to as odd pairings.

Marketing strategy

Kilinga’s Brand Identity and Packaging reflect untamed beauty, wilderness, and the irrepressible in a collage. It satisfies the need to explore both outward and inward. To be challenged and stimulated, but also to experience awe and pleasure.

DISTRIBUTION

The product will inicially be disftrivuted in Los Angeles, San Diego, the Bay Area and Mexico.

Web Design & Development

A digital introduction to the world of Bacanora, this landing page tells the brand’s story and invites you to discover this poignantly different new elixir. Making Kilinga synonymous with Bacanora to the international consumer and the category leader within Bacanora.
VISIT THE WEBSITE HERE: kilingabacanora.com