Clients ←
Lasto Foods
Brand Identity and packaging for the silkiest nut butters in the world, crafted with love in California with 100% natural ingredients.
Algoritmo’s design team was asked to create a brand strategy to articulate the unique personality of Lasto Foods, and a brand identity system that could work across print and online applications, including packaging, social media and illustrations for advertising.
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The Challenge
To design a brand that’s fun, accesible and functional.
The Outcome
Personalized illustrations where characters are shown interacting with the main ingredients of the product doing some kind of healthy activity. For example practicing sports, surfing, doing yoga, gardening, climbing or doing any activities that promote happiness and well-being.
For digital media communication we proposed a 3D model of packaging intervened with the illustrated characters.
