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LNBA
LNBA: changing the game of basketball in Mexico.
At a time when circumstances have made soccer the most practiced and watched sport in Mexico, basketball has remained a sport only seen in schools. In the LNBA we want to change the game.
The Challenge
We believe Basketball has the advantage of re-emerging and demonstrating all the physical and mental benefits it provides, from strategy, teamwork, physical and mental dexterity to being an icon in pop culture and sneaker culture. Our goal is for everyone to live basketball the way they want to, becoming part of a unique community and lifestyle.
The Outcome
To promote our brand values and position the league in Mexico through:
Brand Identity Design
Social Media Marketing
Event coverage
Merchandising
