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Seamless Nextech

The new frontier of sports technology. Seamless clothing offers the latest innovation in comfort and function for high-performance athletes and casuals. With this layout and technology unification, the future arrives.

Seamless Nextech is a visionary company in the seamless sportswear industry. Their purpose is to build a bridge between comfort and functionality, breaking the paradigm of what means to move freely. This identity was created to enclose different brands that the company owns as parts of its portfolio, such as Trius and Xoul.

The inspiration for the logo is movement, with dynamism seen on the logo and the other visual applications. The type of lines refers to the motion softly and comfortably, like the clothing Seamless Nextech produces.

Branding

THE CHALLENGE

To target and position a sports technology fabric to athletes and casuals alike with a purpose-led brand.

THE OUTCOME

Brand design, consulting, UI style guidelines, and packaging that evoke the technology behind each fabric blend and the new frontier of sports technology Seamless Nextech offers.