Project

Velai

Velai is a leap into the future, a new company betting on technology to build a more sustainable, healthier, and humane food system.

With the belief that a bright and delicious tomorrow for all future generations is possible through the quality of their products, they imagine a future made of plants. Velai represents a dream created by all the people who believe in change for a better and more sustainable world.

THE CHALLENGE

Create a brand strategy, naming, and visual identity that communicates the mission statement: Caring about yourself and the planet can be easy, practical, and delicious.

THE OUTCOME

As a result, the brand identity captures through visual imagery, packaging design, and communication the uniqueness of their plant-based meat, keeping the flavor of traditional meat but looking into the future of vegan food.