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Casa Liebre

In the oldest wine country of the American continent, we find a century-old culinary tradition, an extraordinary landscape, and many tales to share on the table. Casa Liebre is born to be a vital node of this historical site, a central component of a long and rich tapestry.

Casa Liebre is a 4-hectare tourist concept with an orchard, restaurant, tortilla shop, farmers market, and boutique hotel. A space where families and people of all ages can walk and spend the day learning about agriculture. The value of the food served at Casa Liebre is in the purity of its origins. We seek to safeguard our ecosystems and share what emanated from the good treatment of the land and good nutrition.


The brand’s graphic line employs modern typography motivated by latin characters, without restricting to a sole logo, we added stamps inspired on vintage labels of cigars, matchboxes, and packages of items from 1900’s Mexico.

Branding packaging

THE CHALLENGE

Rethinking farm-to-table food in Mexico’s oldest wine region.

THE OUTCOME

Naming, tagline, visual language, and product packaging that shares the beauty of nurturing our ecosystems, natural heritage, and local culture.